Archive | Uncategorized RSS feed for this section

Survey Says?

11 Jul

I have a major favor to ask the women who were both able to and unable to come to the Girly Beer Afternoon at Sea Rocket Bistro on Saturday (rad post coming soon):

Will you please click the link below and fill out the VERY brief survey about the event? I would very much appreciate it!

Survey!

Reminder: Girly Beer Afternoon This Saturday

6 Jul

I am completely overwhelmed by the amazing response the Girly Beer Afternoon has gotten. We’ll be packing Sea Rocket Bistro with great ladies who want to share their love of Craft Beer. Won’t you come join us?

Saturday July 9th 1PM

Sea Rocket Bistro // 3382 30th Street, San Diego, CA 92104

 

Mission Brewery Grand Opening

22 Jun

On Saturday June 18, Mission Brewery officially opened its doors at their grand opening party. They’ve been open to the public soft opening style for a few months now, but I had yet to make it to the new facility so grabbed a ticket and a few friends and made my way downtown. Housed in the old Wonder Bread building in East Village, Mission is in a great space very close to Petco Park. That means this location is a great asset for Padres fans looking to get a craft beer fix before a game (or to drown their sorrows after). Not to mention that the whole neighborhood is on the rise, it seems like every new restaurant and bar is “Coming to East Village!” For the most part I was really impressed with this event. $15 admission got you 10 taster tickets (another 10 could be purchased for $10), which applied to food and 4oz beer samples and a snazzy tasting glass. I found 10 to be just about perfect. Mission had three limited release small batch specialty ales that were being handed out in 1oz pours for “free” helping to stretch the 10 tickets. In the specialty ales, it was nice to see some darkness brought into the generally pale line up at Mission. They offered up a Russian Imperial Stout, a Porter, and a Saison. The RIS was really tasty, and the Saison was really complex. I think the Saison was my favorite of the day, I look forward to getting a bigger taste of that one in the future.

Lined up in the back of the brewery were food offerings from six local venues. I was most looking forward to Hamilton’s pulled pork sliders and the Charcuterie from Blind Lady Ale House. Sadly, the sliders were gone by the time I made my way back there, but the charcuterie was really tasty. It went well with the Mission Saison I had in my hand. My friend, Aaron, tried the Mac n Cheese with Pancetta from Café Chloe which was also soon out. In fact “we’re out of food” seemed to be the theme by about 4PM. A bummer since I was slow to make my way back there, but I would guess it’s difficult to know what to prepare for at a first event.

I will give credit though to the event having a “sold out” status a few days before Saturday. Initially the Mission Brewery website stated a presale price and an “at the door” price, but having a cap on the number of attendees kept the crowd at a comfortable level for the day. There was always room to stand and bar staff were able to get our glasses filled quickly. Right around 6:00 my little posse used our final tickets, and headed over to Hamilton’s for some wings to fill the void that not being able to have pulled pork sliders made in my soul. All in all, it was a really fun event on a gorgeous day in San Diego. I can say that Mission Brewery’s new location will end up being a regular stop for me when I’m out and about in the wilds of downtown. Check them out when you’re heading to the ballpark this summer, you won’t be disappointed.

Announcement!

16 Jun

 

 After getting quite a bit of feedback from local ladies about finding it hard to meet other beer loving women, I thought it would be a good idea to get us all together in one place. I could think of no better place than one that is run by a beer loving woman: Sea Rocket Bistro. Well, ladies, its official. Your chance to come out and play is July 9th 1-4PM (or until we’re done). There will be great beer on tap, and the food at Sea Rocket is amazing.

Check out my facebook page for up to date event info: facebook.com/shelikesbeer

I can’t wait to meet some of the fantastic women who love been in San Diego!

AIGA’s IDEA Series: Craft Beer

14 Jun

 On May 26th I had the pleasure of attending the launch of AIGA San Diego’s IDEA series. AIGA is a professional organization for folks in the visual communication and graphic design world. What was I doing at this event, you ask? Well, it was about craft beer. I’d gotten an email from Michael at Awesome Beer Drinkers, letting me know this event was coming up but he “…had no idea how it was going to turn out” I’d say it was a success. The hour-long panel discussion was moderated to look at issues of marketing and design in the craft beer industry. Panelists were:

 

Lisa Hinkley, co-owner and Director of Marketing for Green Flash Brewing

Mike Palmer, Creative Director of Stone Brewing

Tim Beckstrom, Designer at Ballast Point

Mark Martin, the VP of Beer at Karl Strauss

 

As a beer consumer, it was very interesting to hear perspectives on beer and the industry from people on the other side of the counter. I’d wager that everyone can think of a few beer labels that stood out as looking rad, but don’t give a second thought as to what goes into that radness. Turns out breweries have to decide if they want to have in-house people to work on graphics or if they want to hire out and trust an agency to represent their brand properly. Beyond making labels with pretty pictures and witty names, designers need to keep in mind that labels have to be approved by both the ATF and agencies of each state that the beer will be distributed in. Taking into account how the product will look on the shelf also comes into play. Lisa from Green Flash told of a series of beer bottles that would have had labels to fit together like a puzzle. Though the idea was good, it didn’t translate on the shelves so they ended up looking strange and bland.

Though label art and brand image are important, a lot of questions came up regarding advertising. The unanimous opinion seemed to be “we don’t advertise.” That’s something I’d never noticed before, but think about it for a minute. Can you name a commercial or print ad for most craft beer? Mike from Stone put it like this, “We don’t need to advertise and compete, the way we win is by being ourselves and doing what we know is right.” By leaving their promotion to word of mouth, small breweries put faith in their product, and more importantly in their fans. They frequently look to beer forums, blogs (hi!) and other social media as the best method of feedback. That means you are the market research for your favorite craft beers. You are the best way to help your local brewer succeed, so don’t be shy with your feedback and sharing the love. You’re helping grow the craft beer industry!

Coming up!

3 Jun

This one goes out to all the LAAA-dies! If you’re in San Diego July 9th, keep the afternoon open. I’m planning something with Sea Rocket Bistro that will be lots of fun. More information will follow, so keep up to date at Facebook or twitter.

Surprise! Free beer!

1 Jun

Well, folks, I’m back in San Diego. I have returned from Fargo up one sister-in-law and down a few bottles of homebrew. I was a bit sad to be out of San Diego for American Craft Beer Week and miss the events going on here, but I was pleasantly surprisedimage by what Fargo brought to the table. Before I got on a plane to head to the Midwest, conversations with my parents included a beer tasting at the local bottle shop, Happy Harry’s. My mind went to a vision of a folding table set up in the corner with a few bottles of beer being cracked open to support what ever sale was going to be put on for the week. Looking back, this is something I’m ashamed to admit. Happy Harry’s basically became a little beer fest. There were 10 tables set up through the store each hosting one or two craft breweries, and each brewery brought at least four varieties of their beer. Oh, did I mention it was free? Handing out generous tastes and having really good markdowns on the packages is a bit of a genius move on Happy Harry’s part, people were doing some serious shopping by the time we left, and our cart was no exception. Spending two hours drinking beer I don’t get access to out imagehere was a pretty great way to start my vacation. One table that really stood out for me was Tallgrass Beer out of Kansas. I was initially drawn to the fact that all of the beers are packaged in cans, and upon further inspection I saw the cans were kind of a funny size. Not a standard 12oz can, but not a huge tallboy either. Chatting with the brewery rep, I found out that the cans are pint sized. Heh. I tried three of their four beers: IPA, Buffalo Sweat Stout, and Oasis. For me, the Oasis was the one that came out the winner. The rep said it was a “double ESB slash IPA thing” which was a pretty accurate description. It had a strong bread-y malt character, and a nice balance with the hops that were on the earthy and spicy side, which worked really well with the malt. My dad liked the Buffalo Sweat, the sweet stout. No surprise there, my dad is a self-proclaimed porter man. One more point of note about Tallgrass Beer was the rep they had working for them, he was one of the best people to talk to at this event. A few of the other people representing breweries had that “wine snob” attitude that I’m really disappointed to see associated with craft beer. Fortunately, Tallgrass, Boulder Brewing, and Lucky Bucket had people there that really stood out as advocates for their brand.

On each trip to Fargo, I continue to be happily surprised by the growing craft beer scene there. I’m hoping that The Fargo Brewing Company will be up and running by my next trip home. I’m looking forward to see what F-town will add to the world of beer.